Shannon Hayner

What is Search Generative Experience? How to do SEO for SGE: 6 Life-Changing Tips

What is Search Generative Experience? Unveiling the Mystique of Search Generative Experience (SGE) Anyone browsing the web has likely noticed a shift above the fold on Google’s search engine result pages (SERPS). For most queries, there is now an AI snippet above the organic result tailored to the specific keyword or phrase, and it is …

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AI and SEO: The SEO Professional in the Age of Artificial Intelligence

Thanks to artificial intelligence and machine learning advances, search engine optimization is evolving rapidly. As an SEO professional with almost a decade of specializing in technical onsite optimization and content strategy, I’ve adapted to plenty of Google updates over the years. The increasing sophistication of AI will impact search marketing like nothing before. I predict …

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AI image of what a self aware machine might look like in teal

Exploring consciousness: Is self-aware artificial intelligence possible?

Consciousness—that rich inner experience of sensations, emotions, and self-awareness—remains one of the universe’s greatest mysteries. Consciousness is “the fact of awareness by the mind of itself and the world.” We tend to think of this in the context of the human brain, but if or when self aware artificial intelligence crosses the barrier to human …

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White collar robot

What jobs will AI replace? Futureproof your career today

AI is poised to replace jobs involving repetitive tasks, from bookkeepers and data entry positions to telemarketers and receptionists. Market research analysts, drivers, factory workers, administrative assistants, paralegals, and some copywriters are also potentially impacted. Despite this, opinions vary, with experts asserting that certain professions, such as doctors, will not be replaced by AI; instead, …

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